Hey, Presenter! Don’t use big words when you don’t need them!- Why simple language in your presentation works better!

Please comment below after you watch the presentation. I would like to hear from you so I know what problems you see with presentations that I can help solve in the future!

What follows is the transcript from the video. That is for Google and Bing. Not for you. Unless you are using Netscape Navigator. If you are, you probably don’t see the video. So go ahead and read!

Welcome to another issue of Stickonomics!

I was really looking forward to your presentation! I mean I really was! For the first few minutes, I was fully engaged! But then you started to put up road blocks between us! You didn’t know it but you were distancing yourself from me!  You were distracting me! You said,”I was confabulating with a new client that morning…” When you could have just said, ” I was having a conversation with a new client.” And I knew what you meant when you said “Commodious”. But do you think everyone in the audience knew what that meant? And there was this other word you used, “Pulchritude”. What does that even mean?

Now I understand you didn’t do that on purpose, you just wanted to look and sound smart. But did you know that a study published in Applied Cognitive Psychology proves that it is better to use simpler language? This study was done on the written word but I believe that it also applies to the spoken language. Because in my mind, the first step to getting clarity in your presentation is to speak simply!

Most of us know that intelligence and large vocabularies are directly related. So, by using big words, you were just trying to let us all know how smart you are! And that’s where you made the mistake!

So agreed that you are a smart guy that has a large vocabulary. Why don’t you use that knowledge to help me, the simple guy, to understand what you are saying? Why not use that large vocabulary to process the information, simplify it and then tell it to me like I am in the 9th grade!

How do you do that?

As you go through the planning of your presentation, you will probably do some research to create content. As you work on putting the content together, you will come across complex language and big words. Take that information and change it to language that everyone in your audience will understand.

Please don’t misunderstand what I am saying here.

I admire people that have a large vocabulary and speakers that can speak in a manner that sounds very impressive! But your goal for this presentation is to inform, persuade or entertain your audience! And it is difficult to do that when you make me slam on my mental brakes!

Allow me to explain what I mean when I say slam on my mental brakes! In your speech you said, “The design for each condo includes a commodious garage with cabinets and a work bench installed in every unit. The outdoor living area is fully landscaped and includes a jacuzzi in every unit.” Commodious? (Sound of brakes)

Although I knew what that word meant, I am sure that there were some in the audience who had no idea what that word was! You left them behind when you said that word. You made them think hard about what that word meant and when you were talking about the beautiful outdoor living space, they were scratching their heads about “Commodious”. So they won’t remember anything about the outdoor space that you were excited about! And you could have lost some sales!

So all those big words that you know, use them to process information going into your brain. And when it is time to get it out of your brain and share that information, use simpler words!

Thank you for watching this video and I hope that it helps you to make your presentation content stickier! If you liked the video, give me a like, I would appreciate it very much. And if you know someone that will benefit from watching this video, send them a link. They and I will thank you for it! And lastly, if you are not on my mailing list already, sign up on my website, so you automagically get these videos and other interesting posts right in your mailbox!

See you on the next stickonomics video!

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