“So tell me,” says the mechanic, “I’ve been wondering about what we both do for a living, and how much more you get paid than me…”
“Yes?” says the surgeon.
“Well look at this,” says the mechanic, as he worked on a big complicated engine, “I check how it’s running, open it up, fix the valves, and put it all back together so it works good as new.. We basically do the same job don’t we? And yet you are paid ten times what I am – how do you explain that?”
The surgeon thought for a moment, and smiled gently. He then replied, “Try it with the engine running…”
In a way you are kind of in a similar position.
You are trying to bring in sales, working on processing of deals, worrying about pricing, monitoring your pipeline, making sure that closed deals are moving properly through the sales and production process, training new members of the sales team in the use of company systems and tools, adjusting your forecasting for the next quarter, supporting your sales team in pipeline management, managing the recurring daily, weekly and quarterly reporting needs of the team, working together with other departments to make sure that they have enough bandwidth to support your clients, attending office events, getting meetings organized, and a whole heap more of shitza you have to deal with!
Do you have time to write your speech with your engine running?
I can help. I will spend some time getting to know you and your business so that I understand what you want to achieve from this speech. After an initial consultation, we will decide on a speech topic and I will write a speech outline based on the topic we have chosen. After you get a chance to review the outline and suggest any changes, I will write the rest of the speech.
Here are some of the things I take into account when I write your speech for the presentation.
I think of your audience and the event.
This is to make sure that the tone of the speech resonates well with your audience at the event. You are marketing yourself with this speech and your job is to make sure that the audience gets what they came to receive from you. Depending on if the event is formal or informal, I change the tone of the speech to match the event. Informal speeches allow us to be more down to earth and sprinkle in a bit more entertainment, stories and vernacular language. Formal speeches are, well more formal. Although we can still create an entertaining speech, the focus is on keeping it appropriate for the event. However, it will give you an opportunity to be more flowery with your language.
I start your speech with a strong opening.
A shocking statistic, humorous story, an appropriate analogy can jumpstart your presentation and get your audience to get attentive! Depending on the speech, it is sometimes a good idea to even hold off introducing yourself until after the opening of the speech.
I weave stories and analogies around a theme.
Too many speeches and presentations are focused around the company that you represent. We have all seen presentations that start out with what your company does, the state of the industry, the features and benefits of your products and the excellent team and equipment that your company has that makes it so awesome! What these presentations fail to remember is that the audience just has one hope. Their hope is that you will think of two things. One, how to keep the presentation interesting and two, how will this presentation benefit me!
Why bother with a theme?
By coming up with a theme, we focus on the problems we can solve for our customers, we come up with creative ways to present that information, we talk about real people and real case studies that are told in the form of stories. For example, the theme could be how your marketing can benefit from using the “Power of 3″ and how your company uses it to help their clients. Another example might revolve around how your business is like a Cruise ship. Sticking with this central theme can help the audience see how everything fits together, and allows you to repeat yourself by referring back to the theme: i.e., “So if the huge kitchen is our production floor and the 6 restaurants and bars are our distribution channels and the gasoline the ship uses is our cash flow, Who then are our customers?” We move away from the boring format I described earlier to a fresh approach that first asks the question, “How can I make this interesting and beneficial to my audience!”
I close your presentation with action.
An important part of closing your speech is to summarize your key points. Your key points may be crystal clear in your mind; but may not be so in the minds of the audience. This is why I include a summary of your speech at the end.
Another technique I use is to ask you the question, “What do you want the audience to do at the end of your presentation?” If the goal of the presentation was to sell a product, have a special offer available at the end of the presentation. If your goal was to get people to sign up for a upcoming workshop, get their contact information and offer early registration discounts! If you want them inviting you again in the future, ask whether they’ll fill out a simple survey after the speech – this survey can ask questions that are useful for your own improvement (what they liked, what they didn’t, what topics they would like more information on, etc.) while also letting them know about other speeches (and related products) you have available.
Give them what they came for!
What you want the audience to do should be and will be clearly defined in my presentation/ speech plan for you. In conclusion, I will make sure you’re not just giving a boring lecture, but that you’re providing statistics, stories, analogies, quotes and information that the audience is looking for. If they are there for knowledge, give them knowledge. If they came to be stimulated and inspired, stimulate and inspire them. Your audience expects a good speech that will keep them engaged. They want you to succeed. Give them what they want and they’ll be sure to support you!
At the end of the process, you will have a full speech as well as talking points in a bulleted list which will be drawn from the text of the speech.
If you are ready to take the next step, I ask that you contact me right away! I can get busy, so the sooner we talk, the sooner I can get your project done. Contact me or call me at (760) 383-1010.